Metrics without meaning

When numbers stop telling the truth about progress

Everyone wants to be data-driven.

Every team has dashboards, KPIs, and OKRs. A way to quantify progress, justify priorities, and demonstrate impact. The paradox? The more we measure, the less we seem to understand.

Dashboards multiply, KPIs are updated quarterly, but rarely questioned, and we optimize for what’s easy to measure: deployment frequency, upt…