Why Data teams build but don’t deliver

Many data teams deliver great technical solutions that never get adopted or measured for impact. It's time to shift from building pipelines to creating data products solving real business problems.

Most data products aren’t products at all. They’re pipelines with nobody knowing what their purpose is.

A “data product” is something we often hear, but defining it can be challenging. Many of the things called “data products” are just a little more than raw tables and pipelines. They can be technically impressive, but it is often disconnected from the p…